Beyond Sleepmaxxing: Sweet Bee Organics Introduces Limited Edition ‘Sweet Sleep Magnesium Butter – Soft Spring’
A feeling more than a fragrance
As spring brings longer days, increased stimulation and a renewed sense of momentum, Sweet Bee Organics introduces Sweet Sleep Magnesium Butter - Soft Spring, a limited-edition blend designed to help the body recalibrate and return to calm.
An evolution of the brand’s bestselling formula, Soft Spring combines topical magnesium with a multi-layered botanical scent to support relaxation, ease physical tension and encourage a more grounded transition into sleep. Created specifically for the ‘in-between’ nature of spring, it offers a gentle, sensory way to balance the body’s ongoing need for rest and restoration.
A Formula Designed to Support the Nervous System
At the core of Sweet Sleep is topical magnesium - a mineral widely recognised for its role in supporting the nervous system, muscle relaxation and overall sleep quality.
Applied through massage, it becomes part of a simple, repeatable evening ritual - pairing the physiological benefits of magnesium with the calming effect of touch. For many, it offers a practical, non-oral way to incorporate magnesium into a nightly wind-down routine.
A Botanical Blend Designed for Emotional Balance
Developed alongside an award-winning aromatherapist, the Soft Spring scent was created not just to smell beautiful, but to feel emotionally intelligent- supporting the body through the contrasts of the season.
The blend includes:
Bergamot, often used in aromatherapy to create a more relaxed, uplifted atmosphere
Lavender, traditionally associated with calming evening rituals
Geranium and Palmarosa, bringing balance and softness
Rhododendron, adding a delicate, calming floral layer
Galbanum, an ancient resin that delivers a deeply grounding green note
Together, these botanicals create a sensory environment that supports relaxation without heaviness or overstimulation-guiding the body into calm rather than forcing it.
An Elevated Formula, One Year in the Making
Soft Spring is the first seasonal release to feature Sweet Bee Organics’ newly upgraded magnesium butter formula. Refined over the past year, it offers:
A smoother, more seamless melt into the skin
Faster, cleaner absorption
Reduced surface oiliness
A soft, velvety finish
The result is a more elevated, considered experience, designed to sit lightly on the skin while delivering maximum comfort.
The Ritual of Returning to Yourself
Spring is often framed as a time of energy and renewal, however it can also bring overstimulation, pressure and a sense of acceleration. Soft Spring was created to meet that moment.
Designed to be used as part of an evening ritual, it encourages a pause from screens, noise and external demands-creating space for the body to slow down, even as the world speeds up.
Founder and CEO Hollie King explains: "I wanted to create something that felt like that exact moment spring begins… when everything is opening, but you still need to feel held. Soft Spring was created for this moment, when the world feels fuller and faster and when your body craves something softer. A way to slow down, to return to yourself even when everything else moves. Soft Spring, a feeling more than a fragrance”.
Extending the Ritual
To complement the launch, Sweet Bee Organics introduces a collection of limited-edition companions designed to support calm throughout the day:
Soft Spring Candle (Limited Edition £25.99): A clean-burning candle that deepens the evening atmosphere
Calming Roller Soft Spring (Limited Edition £15.00): A portable blend for moments of calm on the go
Springtime Soother (£27.99): A returning seasonal favourite supporting the body through seasonal transition
Positioning
Sweet Sleep Soft Spring Magnesium Butter is a topical magnesium balm designed to support relaxation through scent, touch and ritual.
It is not intended as a medical treatment or a replacement for supplements or prescribed care.
Notes to Editors:
Sweet Bee Organics Soft Spring is available in 3 sizes - £26.99 (120ml), £48.99 (250ml) and £15.00 (30ml)
SCENT PROFILES:
Bergamot, gives a clean, citrus lift to help stabilise mind and body
Lavender, a classic calming and restorative scent to aid restful sleep
Geranium and Palmarosa: adds a gentle floral warmth for balance and clarity
Rhododendron: introduces a delicate, herbaceous layer to soften and quieten a busy mind
Galbanum: delivers a fresh green depth reminiscent of freshly cut grass and early spring leaves.
Sweet Bee Organics began with a simple promise: to create products that are as honest as they are effective. Born from founder Hollie King’s personal health journey, the brand pairs meticulous formulation with genuine care. Every product feels purposeful and nurturing, crafted with organic ingredients, thoughtful science, and an unwavering respect for both people and planet.
Sweet Bee Organics embodies the spirit of a modern apothecary, rooted in nature and refined by innovation. Each product is made to work in harmony with real life, delivering visible results and encouraging moments of daily restoration. From magnesium body care to functional botanicals and gentle skincare, Sweet Bee Organics proves that purity and performance can coexist beautifully.
In 2024, Sweet Bee Organics was recognised as one of the UK’s fastest-growing founder-led companies, earning a place on both the FEBE Growth 100 and The Sunday Times 100 Fast Growth lists.
Brand ethos
Organic ingredients with transparent sourcing
Formulas that prioritise function and true problem-solving over trends
Responsible choices across packaging and production
Products that make everyday rituals restorative, grounding, and real