The Ranch Grows Its Sales Team
The Ranch, the luxury healthy lifestyle company, welcomes Chris Reed as their Vice President of Global Sales.
With nearly 20 years of hospitality experience, Reed brings immense leadership abilities and an innovative, entrepreneurial attitude. In his role with The Ranch, he will lead sales efforts for the brand’s current programmes in Malibu and Italy, along with developing and implementing the sales strategy for future locations both in the United States and abroad.
He will be essential in identifying and achieving sales targets in leisure, corporate, incentive and group travel, while establishing new sales channels to build awareness and demand. Additionally, his strong interpersonal relationships will bring together both sales and marketing to support a growing luxury wellness brand.
Reed has worked with some of the most prestigious hotels and brands in the hospitality space including most recently helping to launch Equinox Hotels’ flagship location in Hudson Yards and prior to that nearly a decade with the Langham Hospitality Group. His experience shows a proven track record in executing tactical, analytical and strategic sales and has made him a well-rounded, motivated, and strategic professional who understands every department in the industry. Additionally, he has served on the Board of Directors and Committees for MPI, SITE and FICP.
Of his new role, Reed says, “I am thrilled to lead the sales efforts for The Ranch at the start of its expansion plans. My diverse experience within the hospitality space, paired with my passion for health puts me in a unique position to speak both professionally and authentically about the programms we offer. As we emerge from the pandemic, people and businesses are recognising the importance of investing in one’s physical and mental wellbeing and I am excited to educate new audiences on how The Ranch can support them on their journey towards better health.”
In addition to his sales and hospitality expertise, Reed is an avid traveler. He has lived, worked, studied and travelled extensively throughout six continents, bringing with him an array of cultures and viewpoints that he can draw on in his career. He also holds certifications in both personal training and nutrition health coaching.
