GROUNDTRUTH - An Exciting New Arrival...

GROUNDTRUTH is an exciting new arrival in an era of purpose-led brands. Offering high performance products made from recycled plastic bottles, with values embedded in integrity, transparency and innovation, GROUNDTRUTH is a lifestyle brand for our time.

Today's customers are increasingly making decisions based on what a brand does, what it says and what it stands for. British sisters Sophia, Georgia and Nina Scott, founded GROUNDTRUTH to make problem-solving travel bags and accessories which drive positive change. Harnessing cutting-edge technologies, the sisters developed their own sustainable materials including a bespoke, recycled premium fabric using plastic waste collected from landfills, waterways and oceans worldwide.

The debut RIKR range, suitable for the extreme Arctic or urban city environments, includes a signature backpack, technical tote, tote bags, laptop carrier, camera bag, travel wallet and card holder. The entire collection is created from 100% premium recycled materials and each RIKR 24L backpack alone reuses 120 discarded plastic bottles. With ‘People, Planet and Performance’ at the heart of its philosophy, the company only uses bluesign approved manufacturers to ensure the highest standards for their workers and the environment.


This range was field tested by British explorer and environmentalist Robert Swan. Modular compartments, multiple pockets and convenient access points offer a refined, resilient and secure way to carry all your essentials.  Prices start from £16.

RIKR 24L BACKPACK - £283: Designed for contemporary travel and tailored to transition seamlessly from city to mountains. Also included are a key chain, soft zipped insert, detachable pouch with strap and detachable waist belt and sternum strap.

RIKR 3L CAMERA BAG - £89: Features a detachable shoulder strap, highly padded interior and fleece lining, with a removable lens hammock sling, a mesh pocket for memory cards and two exterior mesh pockets. 

RIKR 15L TECHNICAL TOTE - £186: Ideal for city travel, the Technical Tote features semi-detachable backpack shoulder straps and detachable over-the-shoulder strap system.  As well as pockets of varying seized, it has a storm proof top opening zip, a fleece lined laptop compartment secured by a magnetic buckle and a trolley sleeve that turns into a convenient exterior pocket.

RIKR RANGE LAPTOP BAG - From £84: With a detachable padded shoulder strap and convenient detachable mesh zipped pouch and trolly sleeve, the Laptop Bag features recycled zips, felt padding and fleece lining, which offer the ultimate protection for any journey. Available in 12, 13 and 15 inch sizes (£84, £89, £94).

TRAVEL WALLET - £76: A limited edition, water-repellant travel wallet created for the 2020 British Film Academy Awards nominees. With a front exterior slit pocket and a secure elastic closing system, it features 12 card slots, a mesh zippered interior pocket, as well as space for your passport and cash.

TECH POUCH - £56: Features 6 individual pockets (3 zippable) and can be attached on the back of all three laptop bags.

CARD HOLDER - £24: Made entirely from offcuts, the RIKR Card Holder holds up to 12 cards.

TOTE BAGS - From £16: Choose from three tote bag designs, from the compact in-bag Tote with an interior pocket (£16); the portrait format with shoulder straps, cut out handles and an exterior front pocket (£21), or the landscape style with shoulder straps, cut out handles and interior pocket (£33).

Also available for corporate partnerships. For more details visit the website here /

Thursday, October 1, 2020