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NOW Transforming Hospitality
"To dedicate your time, energy and money to improving the planet and the lives of future generations is to be admired. Which is why it's such a pleasure to work with Alexa and her team at NOW. What she doesn't know about the battle against climate change is barely worth knowing."
NOW’s mission is two-fold: to create a global community of consumers who are passionate about travelling better and to drive serious long-term commitment and change within the travel industry itself.
The NOW website provides information on how to travel more responsibly including inspiring interviews with "Movers & Mavericks”, challenging articles and conscious travel tips.
Travellers can track and book responsible hotels around the world and see their impact on the community and environment. All hotel partners have been evaluated and certified by EarthCheck, an award-winning business advisory group specialising in sustainability.
No-one is paying closer attention to the progress of the 17 Sustainable Development Goals (SDGs) than NOW’s founder Alexa Poortier.
+Sustainable Travel +Direct Bookings +No Commission +A Force For Change
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