Summer Holiday Wardrobe with a Conscience
A brand new collection of sustainable lifestyle accessories has been curated by SEP Jordan for The Alpina Gstaad. The exclusive collection will be on display during a private pop up #TheArtofEmbroidery at the iconic Swiss hotel, between 9 - 15 August.
Its partnership with SEP Jordan is an example of The Alpina Gstaad's commitment to providing guests with exclusive experiences connected to social impact and awareness. SEP creations are designed in Italy, hand-embroidered, and are made to be treasured for a lifetime, not just a season.
The stylish ‘2021 Resort & Lifestyle’ collection includes a selection of unique Panama hats made in collaboration with Geneva-based hat maker Vanja Jocic, versatile unisex linen shawls, a timeless new linen shirt dress and the Gstaad Linen Bathrobe. All the items are made from natural and luxurious Italian fabrics, hand-embroidered by artisans from the Jerash refugee camp in Jordan.
A selection of SEP summer cashmere accessories will also be on display; shawls, ponchos, mittens and throws.
Supporting employment over charity, empowerment over dependence on aid, and pride and self-confidence as opposed to depression, B Corp SEP Jordan aims to bring thousands of refugees above the poverty line through training and work. The luxury fashion and lifestyle apparel created and distributed by SEP, supports an underprivileged community of over 50,000 refugees in Jordan. SEP chooses the highest quality materials, mostly made in Italy, to create its unique pieces. This partnership will raise awareness of their work among the international guests of The Alpina Gstaad.
Community development is at the core of The Alpina Gstaad’s positioning. The space offered by the hotel contributes to its efforts in creating a platform where dialogue on some of the world’s most stigmatised and imminent issues can take place.
Tim Weiland, General Manager at The Alpina Gstaad, said, “We are delighted to develop our partnership with SEP Jordan, which further underlines our commitment to supporting companies and individuals who prioritise making a social impact. We are proud that The Alpina Gstaad can act as a platform, which enables us to introduce our guests to new experiences and create an awareness for social development projects.”
Roberta Ventura, Founder of SEP Jordan added, “Working with organisations which share our vision to enhance the SDG’s, such as The Alpina Gstaad, takes us one step closer to fulfilling our mission: to bring thousands of refugees above the poverty line thanks to their skills and talent, within respectful working conditions, with care for the environment and introducing the concept of mutual happiness. Our partnership with The Alpina Gstaad is built on our common love for sustainability, positive impact, the wellbeing of those we work with and using business as a force for good.”
Get in touch for more information or if you would like to visit the pop up.
